Welcome to Self Delusion Co where confidence isn’t just a mindset, it’s a lifestyle.

We believe that a little bit of delusion and a whole lot of self-belief can take you anywhere you want to go. Our brand is built for those who dream big, romanticize their life, and refuse to tone themselves down to fit in.

From oversized hoodies to statement totes and mugs, every piece we create carries our unapologetic vibe: Unrealistic. Unbothered. Unstoppable.

Our Promise:

  • Designs that speak your language
  • Comfort you’ll want to live in
  • Quality that lasts through every mood swing and main character moment

Everything we sell is made-to-order, so you get something that’s uniquely created just for you, no fast-fashion waste, no mass-produced energy.

This isn’t just merch. It’s a reminder that you can be a little delulu and still be thriving.

Delusional Confidence Delivered. Built on Unbothered Vibes & Irrational Confidence.